Mass communication is the term used to describe the academic study of various means by which individuals and entities relay information to large segments of the population all at once through mass media. This course comprise of four parts. First part of this Course explains the meaning and significance of mass communication. The 1st will explain the importance mass communication and differentiate between various types of mass media. The various features and techniques of mass communication are also discussed in this part.  2nd Part of the course discusses the various models of mass communications through diagrammatic representation and also explains each model’s structure and importance. 3rd part is the theories of mass communication. This part helps you to know each theory and understand the relation between mass communication and society. 4th part explains the difference between communication and Mass Communication in detail.

Who should take or profit for this course:

The students of journalism. Who interesting in public relation manager. Electronic Marketing manager. Media Manager. NEWS Directors. Media Buyer and seller. TV program Director.

Course Contents:

Introduction to mass communication. Mass communication. Meaning of mass communication. Elements of mass communication. Different media of mass communication. Need & importance of mass communication. Models of mass communication. Models of mass communication. Lazarfield two step flow. Dependency model. Agenda setting & effect model. Model of gate keeping. Theories of mass communication. Theories of mass communication Authoritarian theory Libertarian theory Social responsibility Soviet media Development communication Democratization theory Communication v/s mass communication Meaning & importance of communication and mass communication Functions of communication and mass communication Elements & kinds Communication v/s mass communication

 

Course Objective: